Sprintbase colours

Brand colour palette

The brand colour palette is used throughout our brand and marketing assets, on the company website and in the Sprintbase platform.

How to use:

We use the primary colour to highlight and draw the eye to important information. The secondary colour works best as an accent colour to attract attention to key CTAs (calls to action). Because the secondary colour can be too straining on the eyes, it shouldn't be used for large backgrounds.

The dark colour provides sufficient contrast for better readability of body text and headlines. Either the dark colour or its darker variation can be applied as a background colour to any section within your design to make it stand out.

Use the lighter colour when you need to visually separate different content. The Light 2 variation is ideal for subtle borders and outlines.

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Primary colour

Royal Blue

HEX: #2E71F0   |   R: 46, G: 113, B: 240   |   H: 219, S: 87%, L: 56%   |   C: 89%, M: 56%, Y: 0%, K: 0%

Secondary colour

Saffron

HEX: #F9BD34   |   R: 249, G: 189, B: 52   |   H: 42, S: 94%, L: 59%   |   C: 2%, M: 29%, Y: 85%, K: 0%

Dark

Ebony clay

HEX: #293446   |   R: 41, G: 52, B: 70   |   H: 217, S: 26%, L: 22%   |   C: 87%, M: 71%, Y: 46%, K: 49%

Colour variation: Darker

Mirage

HEX: #1E2837   |   R: 30, G: 40, B: 55   |   H: 216, S: 29%, L: 17%   |   C: 91%, M: 75%, Y: 50%, K: 60%

Light

Zircon

HEX: #F5F8FF   |   R: 245, G: 248, B: 255   |   H: 222, S: 100%, L: 98%   |   C: 4%, M: 2%, Y: 0%, K: 0%

Colour variation: Light 2

Selago

HEX: #D8E1F2   |   R: 216, G: 225, B: 242   |   H: 219, S: 50%, L: 90%   |   C: 18%, M: 9%, Y: 1%, K: 0%

Platform colour palette

The platform colour palette is used to identify the different steps in the Sprintbase design thinking process.

How to use:

Use the platform colour palette only when you're designing step-related documents like tutorials and guides. Feel free to recolour the Sprintbase logo in the relevant step colour if you need to.

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Field research

Ocean green

HEX: #3BA773   |   R: 59, G: 167, B: 115   |   H: 151, S: 48%, L: 44%   |   C: 74%, M: 7%, Y: 67%, K: 0%

Form insights

Havelock blue

HEX: #4183d7   |   R: 65, G: 131, B: 215   |   H: 214, S: 65%, L: 55%   |   C: 74%, M: 44%, Y: 0%, K: 0%

Focus the challenge

Roman

HEX: #e15554   |   R: 225, G: 85, B: 84   |   H: 0, S: 70%, L: 61%   |   C: 5%, M: 78%, Y: 61%, K: 0%

Generate ideas

Secondary colour: Saffron

HEX: #F9BD34   |   R: 249, G: 189, B: 52   |   H: 42, S: 94%, L: 59%   |   C: 2%, M: 29%, Y: 85%, K: 0%

Prototype

Picton blue

HEX: #59ABE3   |   R: 89, G: 171, B: 227   |   H: 204, S: 71%, L: 62%   |   C: 64%, M: 19%, Y: 0%, K: 0%

Implement

Violet red

HEX: #F22D77   |   R: 242, G: 45, B: 119   |   H: 337, S: 88%, L: 56%   |   C: 0%, M: 90%, Y: 20%, K: 0%

Show the world

Jaffa

HEX: #EB964C   |   R: 235, G: 150, B: 76   |   H: 28, S: 80%, L: 61%   |   C: 5%, M: 49%, Y: 75%, K: 0%

Please email our design team if you have any questions or need further help.